The Process


 

My BrandSpark method is easy to follow and designed to give maximum value.

We’ll work together to make decisions and progress quickly. It’s affordable, fast and fun – and it works! You’ll love seeing your new brand come together. Enjoy building a new sense of pride in your business and feel fresh motivation to achieve your business goals.

Here's how the process works: 

 
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Here's the step-by-step process in detail…


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1 BRANDSPARK CONSULTATION

Together we’ll establish your brand’s unique, authentic voice, identify your perfect niche, find your ideal client and refine your brand promise. We’ll then write the plan to engage those clients and compel them to buy from you.


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2 VISUAL EXPLORATION

Using online resources, we’ll ask ‘What does the world of your ideal client look like? What imagery, colours and words will we use to appeal to them?’ Together we’ll create an inspiring ‘mood board’.


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3 CREATIVE DESIGN

Taking everything we’ve learned, we’ll now design your logo and kit of colours, fonts and supporting elements – everything you need to express your brand and engage your ideal client.


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4 DIGITAL FILE PACK

Once the design of your new brand is complete, I’ll send you all the files we’ve created so that you can access them whenever you need them. We’ll use Dropbox to store your files. You’ll also receive simple guidelines to using your brand consistently and effectively.


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5 WEBSITE DESIGN  

(Gold, Platinum packages only)

We’ll write, design and build a simple 5-page website that will be the hub of your online marketing, engage clients and drive sales.

(If your business requires a more complex site, I’ll discuss this with you).


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6 PRINT PACK  

(Gold, Platinum packages only)

We’ll design business cards, letterheads and your choice of one promotional item. I’ll arrange for the items to be printed and delivered to you.
(NB: the print cost is not included in the package fee, and will depend on spec and quantity.)


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7 PHOTOSHOOT  

(Platinum package only)

My photography partner will spend a relaxed day with you at an appropriate venue, putting you at ease and creating a warm and characterful set of photos that you’ll love to use in your marketing. A central pillar of your personal brand.


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8 SOCIAL MEDIA PLAN  

(Platinum package only)

My expert partner will show you how to choose the best platforms for your niche, the most effective ways to interact with your market online, and how to build sales with your own social media plan.


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9 MARKETING PLAN  

(Platinum package only)

We’ll collate the work we’ve done into a comprehensive and practical strategic plan that will help you get maximum benefit from your brand, increase sales and boost your profits.


Want to know more? Get in touch and we’ll talk about how I can help you


Already know that BrandSpark is right for you? Great, let’s get started!